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Because what you put on your skin has to be the epitome.

Our Lash & Brow Serum has a solid history of success

Epitome Lash & Brow Serum was the product that launched our company. In fact, it was our only product for 2 years. Then came our Lash Curler, then Eyebright Eye Creme. Then, our customers asked for an effective cleanser for their makeup removal. We started with eyes, and now are so proud to have solutions for other skin concerns - dryness, aging, acne, redness, changes through the seasons of the year and of our lives. We are always evolving, innovating, and getting better each day - just like you.

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Drench your skin with confidence

Hydration = the key to a healthy glow!

  • We began with Lash & Brow Serum

  • And expanded to meet your needs.
Lash & Brow Serum

  • Launched in 2010

  • Still the best selling Epitome product.

We began with Lash & Brow Serum

And expanded to meet your needs. Lash & Brow Serum

Launched in 2010

Still the best selling Epitome product.

A fun and elevated skincare brand

We're on a mission to provide exceptional customer experiences and deliver self care products that help our customers feel smart, stylish, and confident to be who they are. (And always camera ready. 😉)

Testimonials

I've been on the hunt for an eyelash lengthening serum that actually works and doesn't irritate my eyes. After using this serum, my eyelashes are noticeably longer and it causes no irritation to my sensitive eyes. Great product!

Andrea

I am in love with this night creme! I have used several different brands of night cremes but Epitome tops the list. The moment I apply a layer, I receive a sense of relaxation. It applies so smoothly, feels so refreshing and rejuvenating, and I instantly see healthier skin. There also seems to be a hint of almond extract scent, which I absolutely love.

Ting Ting Y

A Minnesota Company, owned by a Minnesota Girl: Nicole Mulder

Wife. Empty Nester. Mother of 2 grown men and companion to a rescued Whoodle named Bailey. Boss of multiple projects. Fierce Arts advocate. Daughter. Sister. Friend. BLM.